In the Verde Valley, we treasure the Verde River and what it provides to our communities, businesses, and ecosystem. But as populations grow, so does the demand for water. If nothing is done, there is the potential for water levels and river flows to continue to decline. But we as a community have the potential to shift this outcome, preserving a flowing river and protecting water supplies, while promoting sustainable economic development.
Friends of Verde River Greenway, along with a diverse group of partners, is teaming up with Arizona winemakers, residents, and businesses to establish the “Verde River Exchange.” This program allows water users to “reduce their water footprint” while protecting river, creek flows and water supplies for the future.